This was a proposal for a new brand for Menai Science Park. The Science Park is to provide an energising work environment, and a cutting edge place to ignite ambition.
A modern font was used to tie in with the forward-thinking and context of science, and simple, colourful ‘spark’ motifs to reflect the ignite ethos.
A second concept was created, and this marque reflects molecules breaking free and ‘igniting’. The icon is also similar to a magnifying glass which is all about discovery. The design elements created a strong brand for the promotional literature.